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A collaboratory of experiments around the digital graph, industry insights, client programs, and evolving social perspective.
Thumbnail image for 3 Resources Top Designers Won’t Tell You About. Ever!

3 Resources Top Designers Won’t Tell You About. Ever!

June 12, 2013

In our 3 years as an emerging business, we have designed community websites, Facebook apps, email newsletters, social intranets and pretty much everything in-between. To be honest, not every element we design is created from scratch each time. Ideally, they don’t need to be either. Our designers invest a significant amount of time researching what

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Thumbnail image for The Advent of Social TV

The Advent of Social TV

November 12, 2012

It wasn’t a very long time ago that us viewers would scramble to our mobile phones to vote for our favorite contestant on a reality TV show to either keep them in or vote them out. A couple of years down the line, things are still relatively the same, with a few differences that have

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Thumbnail image for How The Power Of Social Media Changed The Face Of Modern Day Politics

How The Power Of Social Media Changed The Face Of Modern Day Politics

October 26, 2012

Over the past few weeks the presidential campaign has been in full swing. President Barack Obama is looking to keep his office for a second term, with Republican Candidate Mitt Romney, eyeing his office. Three debates have taken place so far, with Obama having bested Romney in all three albeit by a small margin. Apart

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Thumbnail image for How the Best Hospitals Use Social Media to Drive Patient Volume

How the Best Hospitals Use Social Media to Drive Patient Volume

March 17, 2012

This article was originally posted in Express Healthcare (The Indian Express Group) by our CEO, Rohan Chandrashekhar. Click here to read the original post. With social media having gone mainstream across the world, organisations – small and large, are not only looking for aggressive ownership in this new media pie, but also working out unique

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Thumbnail image for Politics 2.0 : Using Social Media to Win Votes and Empower Supporters in India

Politics 2.0 : Using Social Media to Win Votes and Empower Supporters in India

February 15, 2012

An edited version of this article was originally posted in The Wall Street Journal – India Real Time by our CEO, Rohan Chandrashekhar. Click here to read the original post. Social media is evolving at breakneck speed. So much so that even savvy political candidates and parties across developed economies have adopted it to push

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