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Created Strong Brand Affinity & Emotions
Honda wanted to create and establish a strong community around the new Honda Jazz – a roaring, premium hatchback. We provided a channel where enthusiasts and owners could talk about their experiences of owning a Honda!
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Engaged top influencers to expand campaign reach
UNICEF wished to create awareness and educate the masses about the Right-To-Education Act. Their goal was to bring over 8 million “out of school” children, back into the educational system. We empowered people with effective knowledge resources and a safe online platform to voice their concerns and brainstorm on opinions.
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Analyzed brand sentiment & conversation spread
Perfetti Van Melle wanted to make sense of all the conversations on the social web around their brand. We conducted a human+business intelligence analysis of all the chatter across 13 brand products & 10 advertising punchlines through a deep-dive monitoring exercise aimed to empower their product innovation teams.
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LAUNCHED SOCIAL COMMUNITY TO ESTABLISH BRAND PRESENCE
Mindshare wanted to engage people on Facebook and get them to sample their client PVM’s product, iSnack – a popular nutrition bar. In the process, they wanted an interactive community where ideas could be shared and promotions run, all the while gathering the level of affinity people had for the brand. We established a social engagement system to help create awareness, empower brand advocates, and drive purchase in a seamlessly integrated environment.
