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Have you heard people saying: “There’s a method to their madness”? Well, they’re probably right.

We’ve worked with several clients since we received our first cheque (check, for our American friends!) in September 2010. And each time, we believe that we have learned something new. While every project is unique in its own way and demands to be approached idiosyncratically, the underlying method in driving any project from start to finish remains the same, even after all these years.

Here’s what we know delivers success consistently and encourages our amazing clients to come back to us, again and again!


Tip #1: Due Diligence

Obviously, you’re interested in working with us. We are too! But first, we’d like you to go through our website, check out our work and see what our clients have to say about all this. Then, if it makes sense to you, feel free to reach out and ask if we’ve done something in the area you’re specifically looking for help with. We’d be really glad to start a discussion with you.

Think of it like this – would you walk into a dealership and buy a car without checking it out? You wouldn’t. You’d want to feel the leather seats, man the steering wheel and maybe play around with the audio console before speaking to a friendly salesman.

It’s the same drill with us too. Except, we don’t keep salesmen.


Tip #2: No RFI’s or RFP’s

RFP’s are somewhat of a quirk with us. We understand that most large organisations are mandated to follow a process of selecting a partner to work with. But then, we also know that some of these organisations are quite comfortable “bending the rules” for the right partner. Essentially, we’d like to be that right partner, if possible.

We’re certainly not saying that RFP’s and pitches are a bad thing. Only, we’d like to know that our work is adding value to someone, somewhere. Competing with other firms who are not in the same bracket as we are, doesn’t give us that insight. And we’ve come to realise that such firms simply don’t exist. Because, there’s always room for better talent than us, or someone who’s more affordable than us.

We’re really not very sure if this is the best way to judge quality talent, so in our own little way, we’re trying to change how the industry works – for the better. Let’s focus on partnering with people who’re great to do business with and can bring tremendous value in the short-and-long term. We think that’s the only fool-proof way to succeed.


Tip #3: Collaboration

We’ve always integrated ourselves with our clients closely, to become a part of their team… or perhaps their “extended” team. None of our clients have thought of us as a ‘service provider’ or a ‘supplier’ because we get so deeply involved in what they’re doing & why, investing a lot of time in thinking through things & giving it to them as it is (without the fluff).

The other thing? We’re not an agency, and neither do we think or function like one. Our work is more than just ‘a commodity influenced by personal likes/dislikes’ – it’s actionable, well researched & best practice. Sometimes even “new practice”.

We think of ourselves as a consulting firm with a strong execution arm and an “on demand” network of subject matter experts, creative storytellers, adept content strategists, and talented visual designers held together to deliver exceptional quality work at sustainable rates.

Not having a single sales member on our team means that we’re dependent almost entirely on client references, word-of-mouth and good karma. We’re that boutique!


Next Steps 

Now that you know a bit about us, we’ve listed out a few things that you could do:

  • Go on to our homepage, to check out what we do and who we’ve worked with.
  • Give us some feedback, or write to us about a new project?