Have you heard people saying: “There’s a method to their madness”? Well, they’re probably right.

Tip #2

No RFI’s or RFP’s

RFP’s are somewhat of a quirk with us. We understand that most large organisations are mandated to follow a process of selecting a partner with whom to work. But then, we also know that some of these organisations are quite comfortable “bending the rules” for the right partner. Essentially, we’d like to be that right partner, if possible.

We’re certainly not saying that RFP’s and pitches are a bad thing. Only, we’d like to know that our work is adding value to someone, somewhere. Competing with other firms who are not in the same bracket as us doesn’t give us that insight. And we’ve come to realise that such firms simply don’t exist because there’s always room for better talent than ours or someone who’s more affordable than us.

We’re really not very sure if this is the best way to judge quality talent, so in our own little way, we’re trying to change how the industry works – for the better. Let’s focus on partnering with people who’re great to do business with and can bring tremendous value in the short- and long-term. We think that’s the only fool-proof way to succeed.